PUNITH
BHARADWAJ — Senior Marketing & Brand Communications Manager

Rider Bio

Toolkit / Garage

Ride Log / Experience

1. Stop 01

   H.O.M AUTO SOLUTIONS LLP

   07/2025 — Present

   Senior Marketing Manager // Bengaluru, India

   Lead the end-to-end marketing function across House of Machines, KYT Helmets India, Alpinestars India, ISBK Racing, TrailMaster, Ohvale India and MotoMini India.

   → Route

   • Lead integrated marketing strategy across seven automotive and motorsport brands.
   • Manage organic, paid, retail, experiential, ATL and BTL marketing campaigns.
   • Build and manage the in-house creative and marketing team.
   • Develop annual marketing plans and campaign calendars.
   • Lead public relations, media communication and journalist engagement.
   • Drive influencer partnerships and creator collaborations.
   • Plan product launches, dealership activations and event marketing.
   • Develop sponsorship proposals and commercial partnerships.
   • Create brand guidelines, communication frameworks and creative assets.
   • Manage websites, social media, CRM campaigns and digital communications.
   • Collaborate with sales, retail and leadership teams to achieve business objectives.

   ◆ Trophies

   • Built the company's marketing function from the ground up.
   • Standardised creative workflows and campaign execution processes.
   • Established brand communication strategies across multiple business units.
   • Strengthened relationships with media, influencers and industry stakeholders.
   • Led integrated marketing campaigns across premium global brands.
2. Stop 02

   DUBICARS

   07/2023 — 07/2025

   Senior Content Strategist // UAE (Remote)

   Led content strategy, social media marketing, influencer management and brand communications for one of the Middle East's leading automotive marketplaces.

   ◆ Highlights

   • Played a key role in building the UAE's leading automotive content platform.
   • Developed multi-platform content strategies across YouTube, Instagram and Facebook.
   • Managed influencer partnerships and PR collaborations.
   • Represented the company at GIMS Qatar and multiple UAE automotive events.
   • Worked closely with OEMs, dealer partners and internal product teams.
   • Contributed to significant organic audience and engagement growth.
3. Stop 03

   DRIVESPARK

   08/2019 — 07/2023

   Senior Sub-Editor // Bengaluru, India

   Progressed from journalist to marketing-focused content leader, social media strategist and team manager.

   ◆ Highlights

   • Produced more than 300 automotive reviews, features and industry stories.
   • Built and managed India's first multilingual automotive content ecosystem across six languages.
   • Managed social media strategy across YouTube, Facebook, Instagram and Telegram.
   • Led and mentored a team of approximately 15 writers, presenters and editors.
   • Developed branded campaigns with Maruti Suzuki, Tata Motors, MG Motor, Citroën and other OEMs.
   • Built strong relationships with automotive manufacturers and PR agencies.
   • Created 100+ videos during a single Auto Expo — one of the highest content outputs by an automotive journalist in India.
   • Covered national and international automotive launches, exhibitions and media events.
4. Stop 04

   OMNIFY

   01/2019 — 08/2019

   Growth Hacker // Bengaluru, India

   ◆ Highlights

   • Managed SaaS sales, customer onboarding and product demonstrations.
   • Increased customer adoption through consultative sales and customer success.
   • Worked with product teams to improve platform functionality based on customer feedback.
   • Successfully acquired the company's first Indian enterprise customer.
   • Generated recurring revenue through upselling and customer retention.
5. Stop 05

   IMPETUS24

   01/2018 — 12/2018

   Associate // India

   ◆ Highlights

   • Supported marketing operations, customer engagement and lead generation.
   • Assisted in managing government communication and social media projects.
   • Coordinated outreach campaigns and business development initiatives.
   • Supported PR and client communication activities.
6. Stop 06

   HI-POWER TECHNOLOGIES

   06/2016 — 12/2017

   E-Service Associate // India

   ◆ Highlights

   • Managed customer support for global gaming communities.
   • Resolved 150+ customer queries daily across multiple gaming platforms.
   • Handled purchase disputes, gameplay issues and customer satisfaction initiatives.
   • Recognised as a high performer and transitioned to support additional gaming projects.

Trophy Wall

• ◤Built marketing functions across multiple premium automotive brands.
• ◤Helped establish the UAE's leading automotive content platform.
• ◤Built India's first multilingual automotive content ecosystem.
• ◤Generated revenue through OEM partnerships and branded marketing campaigns.
• ◤Built and mentored high-performing creative teams.
• ◤Represented brands at GIMS Qatar, Auto Expo and major automotive launches.
• ◤Successfully onboarded Omnify's first Indian enterprise customer.
• ◤Produced 100+ automotive videos during a single Auto Expo.
• ◤Led integrated marketing across retail, motorsport, e-commerce and experiential businesses.

Origin Story

Gear & Dialects